What is pay per click ad campaign?

Pay per click (PPC) is a set of underwrite online advertising that is used on a wide range on websites, including search engines, where the advertiser only pays if a web user clicks on their ad. It is a very cost-effective means to get your site noticed by your targeted audience and it can be especially useful for specialized, time – sensitive campaigns, to directly address competitors or to break into new geographic markets.

However, PPC advertising can be far too exorbitant, time consuming and interim, if used as the sole approach, for your online marketing presence. Instead, it should be used in the context of a strategy that includes strong analytics, Search Engine Optimization (SEO), Content and video development, as well as social media presence.


In certain scenarios, PPC advertising can be an important element in achieving your marketing goal, especially in cases when you want the fastest results possible.

  • To build awareness of new products or services
  • To beat well known competitors
  • PPC advertising pulls in quality traffic
  • The traffics are more likely to convert
  • PPC advertising increases revenue, sales and leads
  • Supplement your SEO efforts

There are countless pay per click management services out there competing with each other but, without question, the heavyweights in PPC advertising are, in order:

  1. Google AdWords
  2. Social PPC ads

How does PPC work on google AdWords?

In a PPC campaign, you pay google however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your ad, you pay the current cost per click (CPC) from your budget. Once your entire budget has been depleted, google ceases to run your ads until you replenish your funds. There are several different types of google ads, including: Search ads, Local search ads, Display ads and Re-marketing.

Social PPC Ads are a form of paid digital advertising and it can offer unmatched audience refinement. The colossus in the Social PPC space is FACEBOOK with more than 1.55 billion monthly active users. There are variety of ads available on Facebook and its associated platforms; these vary in formats and in destination.to get the most out of Facebook ads, one needs to install a Facebook pixel, which allows the platform to collect data about visitors on your own site.


Keeping your campaigns plain sailing and pertinent will eliminate a lot of heartache associated with PPC advertising. Small groups of keywords and precise targeting techniques will ensure you get the most ROI. When organising your campaign, remember it should be easy to monitor on a daily basis.

 When used effectively PPC advertising can be incredibly effective way to reach a new audience and bring in new customers, in fact PPC visitors are 50% more likely to purchase something from the site than the organic visitors.

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